基思-凯尔森 
"这种革命性的香味沉浸技术使客户在与我们的香水专家探讨个别香水之前，可以确定哪种香味最适合他们的喜好。"--丝芙兰http://beautystat.com/site/makeup/cosmetics-industry-market-trends-statistics-2016-2017-sephoras-new-concept-store-beauty-tip-workshop-for-makeup-skincare-fragrance/。
"你的标志性气味是什么？是的，我们也不知道--但丝芙兰首次推向市场的感官技术InstaScent也许能够帮助回答这个古老的问题。...
Canada’s eclectic and fashion-forward department store retailer, received top honors in Chain Store Age’s 31st annual Retail Store of the Year design competition. http://www.chainstoreage.com/article/retail-store-year-and-winners-are%E2%80%A6-0?utm_source=MagnetMail&utm_medium=email&utm_term=mgoldstein@jga.com&utm_content=CSA-NLE-RetailExecutive-02/19/13
https://www.designretailonline.com/galleries/specialty-non-apparel/mccormick-world-of-flavors-baltimore/#5 技术的创造性使用。巴尔的摩麦考密克风味世界 (JGA, Southfield, Mich.)
麦考密克公司美国消费品部总裁斯蒂克弗斯说："消费者在购物时正在寻找灵感"。纽约时报http://www.nytimes.com/2012/09/18/business/media/mccormick-brings-spices-to-retail-store-advertising.html?_r=0
